Summary of Skills
- Experience in high-end video production; eight years in online production
- Demonstrated drive to produce superior content in all kinds of creative environments
- Proven ability to lead creative teams and to achieve outstanding results
- Excellent scriptwriting and copywriting skills for online, print, television, and radio
- Strengths include: conceptualization and visualization of content, collaboration with individuals and teams, verbal skills, execution, creating and maintaining budgets, directing talent, and public speaking
The Kroger Co., Cincinnati, Ohio, 2007-2010
Producer/Director, KTV (Kroger corporate TV network)
Wrote and produced live and recorded programs. Results: saved company an average of $20,000/program by eliminating need for associate conferences and meetings.
Collaborated with internal clients to tighten scripts, focus messages, and emphasize associate engagement. Results: saved viewers time and increased message retention.
Expertly directed both non-professional and professional voiceover and on-camera talent. Result: often recruited by peers and management to direct talent in their productions.
Web Course Facilitator, Web Course Development Team
Wrote, produced, and directed all videos for online courses. Result: multifaceted knowledge of production saved college over $100,000 In production costs over five years.
Wrote print-based marketing materials for Web Course Development Team. Result: tone and execution of copy were so successful that brochures and folders are still being used.
Wrote, produced, and directed a groundbreaking eight-episode soap opera for consumer law course. Results: saved college $50,000 by using free college and local production resources. Won 2005 national award for most innovative online course.
Executive Producer, Nickelodeon Online on America Online
Supervised redesign of Nickelodeon’s award-winning site on AOL. Result: created most engaging, state-of-the-art place for kids online at that time.
Created new programming model for the site. Results: frequency of new content increased dramatically. Templated content allowed for greater volume.
Supervised and editorially directed a staff of 15 writers, producers, and artists. Result: a well-oiled machine that met the demand for more content with greater efficiency.
Senior Writer/Producer, Nickelodeon TV On-Air Promotion
Wrote and produced dozens of topical, generic, and image spots for Nickelodeon and Nick At Nite. Result: showed versatility by producing promotion across brands with different types of messages.
Directed film and video shoots for promotion spots featuring talent such as Whitney Houston, Casey Kasem, Macaulay Culkin, and Kenan Thompson, and Michelle Trachtenberg. Result: proven ability to work with name-brand talent.
Writer/Producer, TNT On-Air Promotion
Involved with the launch of TNT. Result: acquired invaluable knowledge about promotional strategies used to launch a major cable network.
Wrote and produced hundreds of topical, generic, and image promos for TNT and The Cartoon Network. Result: learned how to promote entertainment content and how to brand a network. Also acquired high-end production and post-production skills.
BA, Mass Communication---Wright State University, 1987
ANGEL Impact Award (for Web Course Content Development) Co-Winner, 2007
Instructional Technology Council Award for Outstanding Online Course, 2005
Ohio Learning Network Award for Exemplary Online Course, 2005