Going to the Motor City!

This week I’m taking my annual pilgrimage to The North American International Auto Show at Cobo Center in Detroit.

I’ve been there every year since 2000, and I’ve shot footage at every show. This year things will be different.

I’ll still be shooting footage. I have a big honkin’ camera, and it always impresses people at the show. In fact, it impressed the Lotus guy so much last year that he lifted the ropes and let me get up close to the cars to shoot them. I could feel the laser-like stares of envy as the Unfortunates gawked from behind the velvet barriers far, far away.

The difference this year is that I’m actually going to do something with the footage. I’m going to produce some kind of web video. I don’t exactly know what the end product will be, but I’m going to put the trip to good use. After all, the Gone Autos site launch will be soon. I want to have some video content ready.

This brings up another important issue. A LOT of web pundits believe that video content will be king on the internet soon. I agree with them. That’s why I want Gone Autos to be rich with visual and audio content. No other classic car web site is so devoted to audio and video yet. I hope I can beat them to the first turn.

I now have a great audio podcasting package. The next step is to put together a good visual identity. That may take some time.

But my (stolen) mantra lately is “Don’t let perfect be the enemy of good.” Launch first. Adjust later.

I never thought I’d feel that way, because I’ve always been a craftsman and a perfectionist. But I’ve come to realize that I’m great when I have great people around me. Right now, I don’t have any good graphic artists to rely on. And I don’t have a lot of money to hire the good ones. So if great isn’t possible right now, good will have to do.

Any kind of good would feel pretty good at the moment.
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