My First Wide, Small Car Documentary

Those of you who know me know that I LOVE classic cars. Specifically, I love orphan cars - the cars whose brands or manufacturers are out of business. (For instance, Studebaker, Packard, and AMC. All orphans.)

I have a 1961 AMC Metropolitan at home in the garage, and I run an orphan car hobby web site. I also have a big collection of 16mm and 35mm car films and commercials. When I get films digitized in the collection, I’ll offer them for licensing through Getty Images, (passive royalty income!), and I’ll put some of them on my YouTube channel.

Jeni Panhorst is a mild-mannered Project Line Manager at Intel by day. But when she sneaks home at night, she’s the owner of AMCPacer.com. (She started it for fun. It blew up beyond all her reasonable interest in it. Now she just tends it occasionally.)

Recently, Jeni contacted me with the name of a dancer who appeared in a 1975 AMC Pacer commercial. This dancer simply wants a copy of the commercial for her web site to show her friends that she really was in the spot. I started communicating with the dancer and got her to agree to tell her story about making the spot.


It’ll be fun to put together this little interstitial piece for the orphan car crowd, because many of them are gearheads. They don’t know that actors and dancers often work hard or harder at their craft than wrench jockeys do.

I’ll let you know when this subcompact documentary is done.

Last thing: the title of this post refers to the marketing language that AMC used when it first introduced the Pacer: America’s first wide, small car.
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